PROJECT PROPOSAL

PENLEIGH & ESSENDON GRAMMER SCHOOL
Introduction

Hi, I'm Andy and I run the digital media and design business, Roseneath Creative . I'm pleased to present here my proposal and fee structure for Penleigh and Essendon Grammar School's video requirements.  

Having worked as an Art, Media & Design teacher in the secondary setting for 15 years,  I particularly enjoy the opportunities to work with schools to capture create engaging content that is authentic, professional and celebrates their unique culture. 

 

I hope that my body of work and references enable you to see that Roseneath Creative has the capacity to plan and deliver a professional result that exceeds your expectations for the campaign. 

I look forward to the prospect of working with you. 
 

Andy Forssman

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About

Throughout my 15 years of teaching (Secondary Art, Design & Media) I have always had a side project.. be it recording local bands, or filming the occasional wedding.  Now those projects are both my bread and butter and my passion as Roseneath Creative has become a full time pursuit. 

I bring a diverse skillset to all projects that I engage with. My knowledge and experience in videography, photograpy, graphic design along with web design enables me to undertake large projects in various formats of delivery. 

The studio itself is located in Warncoort and features a fully equipped recording studio with a range of studio lighting for video and still photography use. 

I am fortunate to have a great network of trusted and talented creatives that I periodically engage to assist in aspects of production. 

The delivery of this proposed campaign will be underpinned by my ability to communicate effectively with key stakeholders, manage shoot schedules and to develop a suitable aesthetic for use across all campaign materials. 

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Project Overview

Produce a series of high quality, informative and engaging video content that showcase the unique opportunities, experience and culture of the school.

1. A “hero” video of around 3 minutes, introduced and narrated, in part or fully, by the Principal, which will serve as an overview of life and learning across the entire school.

 

2. Six section videos (no more than 2 minutes), introduced and narrated by the Section Head which will serve as an overview of life and learning at their section:

 

3. A collection of “snippet” style videos which can be used for social media. These are likely to drill down to focus on individual areas of interest (music, for example) whereas the hero and section videos will capture more top-level information.

Proposed Project Implentation
Contracts Signed
Pre Production and scheduling completed by end of Term 1. 
Production Period - On site Filming completed in first 2-3 weeks of Term 2. 
Deliver Draft Video Content
Week 6 - Term 2
Deliver Final Video Content
End of Term 2. 
New Growth

Our aim will be to capture the essence of Penleigh and Essendon Grammar School... the staff, students and programs and to celebrate these with pride

  • As with all Roseneath Creative projects, the approach we take factors in the needs and expectations of the client and relies on careful time management and communication in order to deliver the end result. 

 

  • In this case, the specifications outlined by PEGS will guide the process, however it will be the careful selection of shots, fonts, colour palette and audio that will combine to create a suite of digital content that effectively delivers the message. 

 

  • Roseneath Creative's aim will be to capture the essence of PEGS... the staff, students and programs and to celebrate these with pride.

Selected Project Samples

Client - AKD 

Project - Support Australians National Campaign

5 part series of videos one minute or less. 

 

The key elements were the use of individual employee images, the AKD logo, the Australian Grown and Made logo and our headline "Support Australians by Buying Australian Product".

Footage was shot at the Colac, Caboolture and Tumit sites. 

The campaign was ran on AKD's national Facebook page throughout 2020. 

​Client - Colac Chamber of Commerce

Project - 2019 Colac Otway Business Awards

18 videos featuring category finalists along with an extended 'opener' video. Graphic design supported the presentation in form of logo design and title design within the videos. 

Project - Colac Government Primary School Promo

A unique project in which a snapshot of five different primary schools was presented in the one video. Created in 2020, between COVID lockdowns, the purpose of the video was to provide prospective families with an overview of each primary school ahead of enrolment. 

 

​Client - Wisdom Workshop

Project - Promotional Video, Website, Logo Design & Publication Design

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WHAT PEOPLE SAY

‘Andy has been amazing to work with throughout the creation of a promotional video for my business website. He took the time to speak and meet with me over and over again to get a sense of exactly what I was looking for, and he delivered on this exceptionally well. In addition to the video he was also able to assist me with logo design, website development and general branding to get a finished product which I love and would not have been able to achieve without him. I found Andy to be such a friendly and down to earth guy who just has such a natural talent for design and creativity.’

Ryan Harding, Wisdom Workshop

THANK YOU

Thanks for taking the time to consider this proposal. Please feel free to get in touch should you have any questions. 

Andy Forssman

0438330265

andy@roseneathcreative

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